Save the Date: Baruch College Viral Marketing Conference

I’m happy to report that I’ll be one of the panelists at Baruch College’s Viral Marketing Conference on April 27. I’ll be speaking along side people like PR guru Steve Rubel, my friend and and long-time social media strategist Howard Greenstein, PodCamp NYC lead organizer and BlogTalk Radio VP John Havens, and President of Flatiron Communications Peter Himler. The moderator of the panel is Les Blatt, my former colleague at Business Wire. I guess John and I will be representing the tech/startup contingency in the discussion.

The event is organized by Michael Lissauer, my former boss and one of the people I feel most fortunate to have ever worked with. Michael is an irreverent and outspoken leader (and a great communicator at that), who embraces change and made a big push at Business Wire to rethink some age-old industry practices. After an accomplished career in PR, Michael joined Baruch College as a board member and professor, where he also initiated a student-run consulting company (aptly named Park Bench Marketing Group, after Bernard Baruch who used to conduct business while sitting on park benches in NYC and DC).

A few months ago Michael invited me to speak to his students who were working on an online marketing campaign for a real-world client. One of the things I’ve learned from Michael about Baruch which I really like is that its student body is largely made up of first generation college students, and first generation Americans. While I speak at several schools fairly regularly these days, it’s always great to see the sparkle in the eye among Baruch students — which is why I’m always happy to take part in the school’s events.

Should be a fun time on the panel. Feel free to check out the the event page on Gary’s Guide and the embedded pdf below. Admission is free so save the date! (April 27, 1pm)


Baruch College Viral Marketing Conference Ad