http://www.hardboiledtech.com Fri, 04 Dec 2009 17:02:22 +0000 http://backend.userland.com/rss092 en Below is my presentation from the NY Video 2.0 meetup in October. I go on about 2 minutes in. At the end of the meetup we were voted best demo of the night with 46% of the votes. Thanks NY Video! Watch live streaming video from nyvideo at livestream.com http://www.hardboiledtech.com/index.php/2009/12/video-from-my-liveu-presentation-at-ny-video-20-in-october/ The NY Times today ran an article by Jenna Wortham on mobile apps, and mentioned FourSquare, one of the iPhone apps I enjoy using the most. While Jenna’s article is very comprehensive and well-written, I find that when it comes to FourSquare, she did not point out some of the ... http://www.hardboiledtech.com/index.php/2009/04/thoughts-on-foursquare/ Very insightful post yesterday on TechCrunch by Bo Wang, one of the creators of the Galaxy Impact (GI) game for the iPhone. Bo talks about the economics of their iPhone app and the revenue they generated both from ads and from a short foray into a paid application. The better ... http://www.hardboiledtech.com/index.php/2009/03/insightful-yet-somewhat-depressing-techcrunch-post-on-galaxy-impact/ [caption id="attachment_120" align="alignnone" width="384" caption="Zappos CEP Tony Hsieh's Keynote at SXSW"][/caption] I’m currently at SXSWi hanging out with the entire internet. One of the absolute highlights of the event so far was the keynote by Zappos CEO Tony Hsieh. Quick Zappos overview: since launching in 1999 the company has grown from zero ... http://www.hardboiledtech.com/index.php/2009/03/sxswi-zappos-rocks-att-fails/ I'm happy to report that I'll be one of the panelists at Baruch College's Viral Marketing Conference on April 27. I'll be speaking along side people like PR guru Steve Rubel, my friend and and long-time social media strategist Howard Greenstein, PodCamp NYC lead organizer and BlogTalk Radio VP John ... http://www.hardboiledtech.com/index.php/2009/03/speaking-at-baruch-college-viral-marketing-conference/ Following my recent B2B marketing post, here is the follow-up post on attracting a critical mass of end-users to your web service. Below are some basic practices you can use to increase the chances of your web offering taking off, and possibly attaining that elusive viral traction everyone wants so ... http://www.hardboiledtech.com/index.php/2009/01/attracting-end-users-to-your-web-service/ Apple is one of the companies I‘ve been most impressed with in recent years. While I’ve yet to encounter a ‘perfect’ Apple product, and there are numerous things I would improve in each of the Apple products I own (such as my iPhone, Macbook Air, and iPod), I think the ... http://www.hardboiledtech.com/index.php/2009/01/the-fanatic-innovator-steve-jobs-medical-leave-and-how-leadership-affects-technology/ Selling your startup’s products to other companies requires different tactics than attracting non-paying end-users (which I will cover in the next post), especially when you have limited startup resources. Here are some useful and cost-effective approaches you can use to generate B2B revenue — without recruiting a large sales force ... http://www.hardboiledtech.com/index.php/2009/01/how-to-attract-b2b-customers-to-your-startup/ In preparation for Boxee’s anticipated public alpha launch later this week, I thought I’d share a few thoughts. I first became familiar with Boxee right before they launched their private alpha in June of last year. I met their co-founder Gidon Coussin through mutual friends at Flixwagon, was one of ... http://www.hardboiledtech.com/index.php/2009/01/thoughts-on-boxee-ahead-of-its-public-launch/ My good friend and former classmate Larry Mai of Iron Monkey Ventures just launched a new Twitter mashup called Map My Tweeps. Like the name implies, the app allows you to see where around the world your followers and followees (is that even a word?) are located.  If you input ... http://www.hardboiledtech.com/index.php/2009/01/44/